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Meridian

Commercial model

Model the opportunity. Validate it in a pilot.

Modeled — not operating results

Brands may fund broad presence, share of voice, category participation, contextual campaigns, interactive experiences or activation programs. Under agreed terms, operators may participate in the resulting economics. The calculator shows how assumptions interact; it is not a forecast, offer or operating history.

One revenue stream. Multiple strategic uses.

Operator participation, four ways.

Meridian creates the economic layer. How any operator participation is deployed is a commercial decision that sits with the operator, and different programs will make it differently.

Brand spend, inOperator participation, outModeled, not operating results. Assumptions as set in the calculator below: 100 aircraft · 45 flights / aircraft / month · 6 brands · $5,000 per 1,000 connected sessions · operator participation 30%, an assumption negotiated by operator, deployment scope and commercial structure.

Operator participation, four ways

  • Retain

    Supplemental operator margin.

  • Reinvest

    Fund or enhance elements of the passenger experience.

  • Offset

    Apply economics toward customer-facing flight or program costs where commercially appropriate.

  • Compete

    Use the additional economics strategically in pricing, retention, acquisition or competitive capture.

The model

Set the assumptions.

See how fleet scale, flight activity, passenger activation and commercial assumptions change the potential economics. Five controls to start with, the rest behind a disclosure. Outputs follow the assumptions you set; none are observed performance. Modeled, not operating results.

Modeled — not operating results · every figure follows the assumptions below

Scenarios

Modeled annual commercial value

$4.67M

/ year · $388,800 / month

Operator participation

$1.40M

/ year · $116,640 / month

Meridian share (modeled)

$3.27M

/ year · $272,160 / month

Assumptions

Illustrative defaults. Replace with your fleet assumptions.

Every input exposed
100

Tails with the portal live.

45

Segments flown, not hours.

72%

Passengers who open the portal.

$5K

What a brand pays per thousand connected passengers.

30%

An editable assumption. Negotiated by operator, deployment scope and commercial structure.

Operator

Passenger sessions / month
12,960
Engaged sessions / month
4,536
Participation / year
$1,399,680
Per enrolled aircraft / year
$13,997
Per flight
$26

Brand

Relevant sessions / month
12,960
Explicit requests / month
181
Cost per request
$2,143
Value at stated worth
$326,592

Meridian

Gross brand revenue / month
$388,800
Operator share
− $116,640
Net / month
$272,160
Net / year
$3,265,920

2,160 connected sessions per brand per month. Below roughly a thousand, a category package is hard to sell at all.

Operator allocation strategy

What could the operator do with its share?

Modeled operator participation

$1.40M / yr

Retained economics

$699,840 / yr

Deployed customer value

$699,840 / yr

≈ $13 of deployed value per flight

Four uses of the same pool — the allocation above splits it, so these are alternatives, not additions.

Retain

$700K / yr

Supplemental operator economics, kept as margin.

Reinvest

$700K / yr

Deployable value: enhance the passenger experience or fund differentiated benefits.

Offset

$13 / flight

Customer-facing value applied against program economics, flight by flight.

Compete

$700K / yr

The same pool as a commercial resource for acquisition, retention and capture.

Economic modelOutputs are generated from the assumptions selected and are not historical Meridian operating results or forecasts.

From model to measured performance

The model shows how the assumptions interact. A pilot replaces them with measured passenger, brand and operator performance, and commercial participation is negotiated by operator, deployment scope and commercial structure.

Model the opportunity. Validate it in a pilot.

Discuss a pilotThe operator case