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Meridian

The luxury layer of discovery for private aviation

Discovery in the air.
Activation on the ground.

The wealthiest travellers in the world sit still for two hours with nothing competing for their attention, and the screen in front of them is a blank Wi-Fi login page. We turn it into a curated discovery layer — and when they land, the thing they asked for is already there.

For operatorsFor brands

How it works

One flight in. One arrival out.

Meridian reads the flight the operator already filed, resolves the destination, curates what is eligible for that corridor and that week, presents it in the cabin, and hands a confirmed request to a partner on the ground. Nothing is installed on the aircraft. Nothing about the passenger leaves it.

Flight context, inActivation, out

The first touchpoint

A new experience layer, built on infrastructure already in the cabin.

Most connected aircraft already present passengers with a captive portal or Wi-Fi access page on their own device. Meridian is designed to use that existing digital surface as the entry point for a destination-aware experience — without requiring a separate passenger app or a Meridian-specific hardware layer on the aircraft.

The exact integration depends on the operator's connectivity and portal environment and is validated during pilot configuration.

Same device. Same Wi-Fi flow. A more useful experience.

Laptop · browser on cabin Wi‑Fi
Phone · the passenger's own device
Operator tablet · try the connect action

The origin

Aviation sees the cabin. Media sees the audience. Meridian sees the journey.

Read the Meridian story
MEDIA SEES THE AUDIENCEAVIATION SEES THE CABINThe audienceBrand strategyPartnershipsContentMeasurementThe cabinClient trustFleet structureOperator economicsServiceMeridianMERIDIAN SEES THE JOURNEYOrigin → destinationArrival windowSeason & timingWhat can be fulfilledWhether they would actOUTSIDE ALL THREE: WHO THE PASSENGER IS. MERIDIAN DOES NOT NEED IT.

Why now

The infrastructure caught up.

Private aviation has spent years installing the connectivity layer Meridian needs. High-speed satellite networks, software-based cabin systems and increasingly global coverage have turned the passenger Wi-Fi portal into a viable digital product surface. Meridian did not build any of it.

Starlink Aviation

Typical135–310Mbps download
Typical20–44Mbps upload
Typical<99ms latency

Designed for full-cabin Wi-Fi, video conferencing, 4K streaming, VPN access and real-time collaboration.

Source: Starlink Aviation · Accessed August 2026. Starlink Aviation — opens in a new tab

Gogo AVANCE

As of 30 June 20264,603ATG AVANCE aircraft online
As of 30 June 20265,731total ATG aircraft online
As of 30 June 20261,306broadband GEO aircraft online

A software-based business aviation connectivity platform supporting over-the-air updates, content, configuration, analytics and passenger-facing digital services.

Source: Gogo Q2 2026 Results · As of 30 June 2026. Gogo Announces Second Quarter Results — opens in a new tab

Viasat JetXP

2,100+aircraft benefiting from JetXP premium enhancements

Global Ka-band connectivity with an uncapped-speed architecture and support for high-bandwidth, multi-device cabin applications.

Source: Viasat JetXP · Accessed August 2026. Viasat JetXP — opens in a new tab

Connectivity figures describe the installed infrastructure Meridian would run on. They are not Meridian performance data, and no provider listed has any relationship with Meridian.

Meridian does not build the connectivity layer.

It turns that layer into a destination-aware experience.

The passenger device, the aircraft connectivity and the captive-portal environment already exist and were paid for by someone else. Meridian adds route-aware content, interaction, activation and measurement on top of them.

What that makes possible

Route-resolved content
The filed origin–destination pair assigns a content bundle to the tail before wheels-up. No manual switching, no per-aircraft work.
Updated mid-flight
A campaign can go live across every enrolled aircraft from one dashboard while they are in the air.
Designed for a dropped link
Target architecture: content cached locally and analytics queued offline, so the cabin experience holds over the ocean as well as over Kansas. Not yet built.
Measurable to the appointment
Dwell per content block, configurator funnel, opt-in and activation — engagement measured through to a named request rather than an impression.

Turnkey, or it does not scale.

Meridian introduces no aircraft hardware requiring a Meridian-specific STC. What integration a given aircraft needs depends on its existing connectivity and portal configuration, and is validated during pilot deployment — not assumed here.

Technical architecture

The passenger experience

Wheels-up to wheels-down.

Change the route

This is the live interface, not a rendering. Switch the route and every screen re-resolves — the destination, the categories, the partners and the arrival market all change with the flight.

A private jet cabin at sunset

Operator tablet · TEB → PBI · live interface

0:00Connect

The most valuable screen in private aviation is currently blank.

Every Wi-Fi-equipped aircraft already serves a captive portal — a login page nobody designed. It is the first digital thing a passenger touches after boarding, and on almost every aircraft flying today it is empty. Meridian introduces no aircraft hardware to change that, and nothing requiring a Meridian-specific STC. It is a web page.

TEB→PBI
In flight0:38ETA 18:40
Bentley

Bentayga, specified before you land

Have concierge arrange ›

Meridian

The luxury layer of discovery for private aviation

You are flying TEB to PBI.

Connect for internet access and a short, curated view of Palm Beach.

No account, no email, no passenger details. Nothing leaves the aircraft unless you ask for something.

Operated by Aurelius AviationPalm Beach · PBI
0:06Climb

The route already knows what the cabin should be showing.

The filed origin-destination pair is the targeting signal. No cookies, no modelled demographics, no third-party data — the aircraft is going somewhere specific, in a specific season, and the content bundle resolves from that before wheels-up.

14:22Cabin Wi-Fi
TEB→PBI
In flight1:13ETA 15:34

Explore · Palm Beach winter season

Palm Beach, in season

Palm Beach, this season

The island fills between Thanksgiving and Easter and empties just as precisely. What is available now — a house, a table, a berth, a seat on a board — will not be available in April.

Resolved for this route

  • Automotive
  • Residences
  • Financial
  • Yachting
  • Art
  • Clubs
0:32Cruise

Discovery, not inventory.

Five to eight experiences, edited for this route and this week. Presented the way a good magazine presents them — a standfirst, a clear proposition, and room to breathe. If it reads as an ad unit, an operator will not host it and a passenger will not open it.

14:22Cabin Wi-Fi
TEB→PBI
In flight1:13ETA 15:34

Curated for PBI

Experiences

  • Partner · Bentley

    Bentayga, configured at altitude

    Configurator

  • Partner · Sotheby's International Realty

    Oceanfront, north of Worth Avenue

    Gallery

  • Partner · UBS

    A quiet read on the quarter

    Editorial

  • Partner · Superyacht brokerage

    Available berths, this week

    Collection

  • Partner · Private club

    A hosted visit, not a waitlist

    Invitation

0:55Cruise

Long enough to actually decide.

This is the difference between a media environment and a purchase environment. The passenger is seated, unhurried, and thinking forward. A configurator, a property collection or a charter enquiry that would be abandoned in ninety seconds in a browser tab gets finished at altitude.

14:22Cabin Wi-Fi
TEB→PBI
In flight1:13ETA 15:34
Partner · Bentley

Bentayga, configured at altitude

Bentayga, configured at altitude in Sequin BlueSequin Blue · Saddle

Exterior

Interior

2:14Descent

Nothing leaves the cabin unless the passenger asks.

The network works without identifying anyone. Targeting is contextual by design, consent is unchecked by default and purpose-specific, and no brand ever receives a manifest, a tail number, or an itinerary. Privacy is not a policy page here. It is the reason operators say yes.

14:22Cabin Wi-Fi
TEB→PBI
In flight1:13ETA 15:34

Before we pass this on

What gets shared

  • Your specification and arrival market go to Bentley.
  • A contact detail, only the one you enter on the next screen.
  • Never your name, tail number, itinerary, or manifest.
  • Nothing at all if you close this screen.
2:38Landing

PBI · Palm Beach

Wheels down.
It is already there.

This is the whole business. Everything before this line is media — a good environment, a nice impression, arguable on price. Everything after it is a qualified introduction to a verified buyer at the moment of arrival — which very few channels are structurally able to do.

14:22Cabin Wi-Fi
TEB→PBI
In flight1:13ETA 15:34
Confirmed

It will be at the FBO.

A matching car is staged at the FBO or the hotel for a private drive during the stay. The dealer is briefed on the exact specification before the aircraft lands.

ArrivalPBI · Palm Beach
PartnerBentley
ReferenceMRD-4471-PB

You can withdraw this request from the confirmation message at any time.

What just happened

One opt-in, and three systems update before the door opens.

A matching car is staged at the FBO or the hotel for a private drive during the stay. The dealer is briefed on the exact specification before the aircraft lands.

Operator

Recorded

Sessions

1,284

This month, this tail group

Revenue

$2,352

Per aircraft, annualised

Engagement and revenue. Never a passenger identity.

Brand

Lead routed

Qualified leads

38

Explicit opt-in only

Cost per lead

$412

Against $1,800 avg. value

A specification, an arrival market, a contact. Nothing else.

Activation partner

Assigned

Arrival market

Palm Beach

PBI · staged at the FBO

Window

4 days

Length of the passenger's stay

The local dealer, broker or agent who fulfils it, and tracks the outcome.

Open the dashboardsOpen the full portal

The experience suite

Not placements. Products passengers can use.

Explore Meridian Experiences
Illustrative motor car in a dark studio — the Meridian Configure prototypeConfigure · Live prototypeConfigure at AltitudeBuild the motor car in the cabin. A private presentation waits after landing.Open the working productAn oceanfront dining room at golden hour with white linen and rattan chairsReserve · Live prototypeTable Before TouchdownThree rooms, tonight's menus, and a table requested before wheels down.Open the working productVirtual preview of a diamond rivière necklace on a necklineView · Live prototypeJewelry at AltitudeA private vitrine with a worn-view preview, ending in a viewing on the ground.Open the working product

Every request follows the same path: passenger → Meridian → approved partner → fulfillment at the destination.

The distribution advantage

The hard part of this business is not the software.

Anyone can build the portal. Almost nobody can get an operator to put it in their cabin. That takes fleet relationships, aviation fluency, and knowing precisely what an operator will and will not allow near their owners — which is learned on the commercial side of private aviation, not in adtech.

Built by a private aviation commercial executive with experience across Flexjet, VistaJet and Jet Edge, spanning fractional ownership, memberships, charter, aircraft sales and UHNW client relationships. Fleet access is the moat, and it is the part of this company that is already built.

Go deeper

Each page proves a different part of the argument.

For operators

Enhance the cabin. Earn on every flight.

  • No Meridian hardware, no Meridian-specific STC
  • Category and brand veto on every aircraft
  • Terms set per operator, not dictated here
See the operator case

For brands

Stop estimating affluence. Reach it directly.

  • Targeted by route, destination and season
  • Category exclusivity available
  • Attributable to an appointment, not an impression
See the brand case

Fleet access is the moat. We are building it now.

Two to three pilot operators, twenty-five to fifty aircraft, and two founding brand partners. No hardware on either side, and terms agreed per operator rather than dictated here.

Request pilot accessModel the economics